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Client Name:
Nike
Role:
Creative & Art Director
Tools Used:
Adobe Illustrator
Adobe Firefly
Adobe Photoshop
Summary:
As part of a creative exercise, I created a campaign for Nike highlighting their versatility within the athletic footwear industry. Using a consistent composition created in Adobe Illustrator, I created visuals highlighting four of their highest selling sports in Adobe Firefly. I then went into Photoshop to add the shoes to each image, along with executing various touchups.
Nike, much like Apple, doesn't say much in their ads. They let their visuals and global brand recognition do the talking. My goal here was to create a campaign that could be universally recognized across traditional OOH mediums along with digital advertising.







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